Brand Management

What name, image, term or value does your audience connect with? What sets you apart from your competitors? A strong brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More or image is one of your most valuable assets. Branding you or your organization helps consumers recall and recognize your USP (unique selling proposition).

The Branding Process

Building a strong brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More requires careful thought, planning, extensive research, testing, refinement and maintenance. Attempting to launch a brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More without a clear strategy or objective can be disastrous and result in a lot of noise and static. Outlined below are the foundational phases of creating a brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More identity that will resonate with your customers.

Ideation – Generating, developing and communicating new ideas.

Discovery – Researching and understanding the strengths and weaknesses of brands in your market to develop your own.

Discussion – Brainstorming with stakeholders: customers, suppliers and partners.

Definition – Determining the brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More position and USP (unique selleing proposition), objectives, differentiation, credibility, and personality (what for, whom, and why?)

Development – Building a communication strategy that conveys the business objectives.

Presentation – Creating consistent visual brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More identity standards (logo, colors, style, imagery, and content)

Deployment – Implementing the programs outlined in the marketing communications strategy across chosen media channels.

Observation – Monitoring consumer behavior and competitive response. Collecting data and trackingTracking is the process of loosening or tightening the space between a range of letters in a word or… More results.

Evaluation – Analyzing data and measuring the brand’s overall performance.

Improvement – Making revisions and adjustments for stronger positioning, better traction, and reaching higher potentials for your brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More image.

Need some help with your branding strategies or brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More management? Call (424) 279-3474 or email info@annettesage.com.