Search Engine Optimization (SEO)
SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More is Still a Valuable and Powerful Marketing Tactic
Search engine optimizationSearch Engine Optimization (SEO) is the process of improving the quality and quantity of website tra... More (SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More) is continuously evolving and changing. With Google algorithmA formula or set of rules that search engines use to define which websites to show on the search eng... More updates, the way pages originally ranked has changed in Google’s attempt to weed out internet spam. Major search engines like Yahoo, Bing and others typically follow suit. Organic search resultsThe average organic rank of a website on the search engine results page. More use to rely on SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More campaigns that focused on target keywords and inbound links.
In Google’s pursuit to enhance the userA person that uses a product. More experience, the new SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More has become more about strategy than tactics and needed to offer more consumer-centric experiences that addresses the needs, wants and problems of consumers.
Search engine optimizationSearch Engine Optimization (SEO) is the process of improving the quality and quantity of website tra... More has a lot of moving parts. Your SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More strategy should be split into two categories; on page and off page. The techniques and tactics implemented in both on page and off page efforts should complement each other in your overall SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More marketing strategy.

Onsite Optimization
Content MarketingA branch of marketing focused on creating content to capture the attention of potential customers. I... More: Content marketingA branch of marketing focused on creating content to capture the attention of potential customers. I... More has essentially become the new SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More. Often you will see the two terms used in conjunction with each other. The key is to create engaging content that people will want to share with their network. Common examples of content are: blogs, images, videos, podcasts, webinars, etc. Good content will help you build your brandA brand is a name, term, design, symbol or any other feature that identifies one seller's good or se... More, grow your audience, and establish authority in your field. Producing quality content is no longer an option, it’s a necessity.
URL(Uniform Resource Locator)
A reference to a web resource that specifies its location on a compute... More: There are four things to keep in mind when selecting your URL(Uniform Resource Locator)
A reference to a web resource that specifies its location on a compute... More when optimizing your site for SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More.
1) Using your brandA brand is a name, term, design, symbol or any other feature that identifies one seller's good or se... More or your name
2) Including keywords in your URL(Uniform Resource Locator)
A reference to a web resource that specifies its location on a compute... More3) Being descriptive of your product or service
4) Keeping it short, easy to remember and easy to type
Meta Tags: Despite what others may have been saying, meta tags are still a relevant component of SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More in 2014. They are used as(Article Submission)
It is a process of submitting an article related to your website. More a way of telling search engines what your pages are about. Meta tags that you should include are:

1) Title Tag: Your page titles weigh heavily by search crawlers when determining the relevancy of a search queryThe word or phrase that is typed into a search engine to signal the information the user would like ... More in relation to your page. It is also the first thing people see when they perform a query and should be appropriate and relative to your page content.
2) Meta Description(Meta Description Attribute or Tag) is an HTML element that describes and summarizes the contents o... More Attribute: Although meta descriptions do not have a direct effect on SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More results, they do appear in search results. Providing a good description of your page’s content with a call to actionA phrase used to prompt a certain action or immediate response such as “Call Now” or “Sign Up ... More will improve your click-through-rate.3) Meta Keywords Attribute: It is recommended that you do some research on keywords and phrases that you want to include. Do not use keywords that are not included on your page or you will likely get penalized by search engines.
4) Meta Robots Attribute: Using the robots meta tag is a granular, page-specific way of instructing search engines how to crawl, index and show your pages in search results.
Structured DataCode written in a specific way that allows search engines to understand the content more clearly. It... More: Structured dataCode written in a specific way that allows search engines to understand the content more clearly. It... More enhances your meta tags when search engines crawl your site by helping interpret your web page’s content. Your SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More visibility can be greatly improved with structured dataCode written in a specific way that allows search engines to understand the content more clearly. It... More by using rich snippets to enhance your SERPSearch Engine Results Page (SERP) - The page that a search engine returns after a user submits a se... More (search engine results page) listing. Most importantly, structured dataCode written in a specific way that allows search engines to understand the content more clearly. It... More, when properly implemented will increase your CTR(Click Through Rate)
The percentage of the number of clicks on CTA over the total number of peopl... More and ROI(Return on Investment)
ROI is calculated for checking about, what is the return on a particular i... More.

(Image sample from Google Support: About rich snippets and structured dataCode written in a specific way that allows search engines to understand the content more clearly. It... More)
Heading Tags: Since the Hummingbird algorithmA formula or set of rules that search engines use to define which websites to show on the search eng... More update, some search engines look past the keywordA word or phrase used to match website content to a user inquiry. In paid search advertising, this w... More attribute and extract data from the page to decipher what the page is about. Heading tags provide search engines with information about the content included on your web page as(Article Submission)
It is a process of submitting an article related to your website. More well as(Article Submission)
It is a process of submitting an article related to your website. More enhance the userA person that uses a product. More experience.
Alt Image Tags: The alt image tag is like the text equivalent for the images used on your webpage. Besides the SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More benefits, alt image tags provide a chance at appearing in Google image search as(Article Submission)
It is a process of submitting an article related to your website. More well as(Article Submission)
It is a process of submitting an article related to your website. More help the visually impaired.
Keywords: This is a given; include keywords and phrases in your content throughout your page. Keywords should also be included in your headings, alt tags and meta tags.
Offsite Optimization
Social Media: Social media sharing accounts for a large percentage of all traffic to websites. Good marketers know they need to take advantage of social media platforms like LinkedIn, Facebook, Twitter, Google +, Pinterest and many others in order to remain competitive in today’s continuously changing and evolving world. Not only does social media help create brandA brand is a name, term, design, symbol or any other feature that identifies one seller's good or se... More awareness it also sends social sharing signals to search engines. The key to a successful social SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More program is to build a strong profile, grow your network and create awesome content worth sharing. Social media plus content marketingA branch of marketing focused on creating content to capture the attention of potential customers. I... More have become crucial components of SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More marketing strategies.
Quality Link Building: Inbound links (the number of external web pages linking to your site) are a major factor in the ways search engines rank your website. Search engines use this to determine the importance of your website. Not all links are created equal. A link from a reputable site ways much more heavily and has a greater impact than a link from a newly created site. Use keywords in your anchor textThe anchor text, link label or link text is the visible, clickable text in an HTML hyperlink. More when possible. Building links to your site is a very time consuming process. Be careful of black hat tactics; Google and other search engines may end up penalizing you, doing more harm than good.
Local Search: If your business has a physical location, it’s important to register your site and business in local directories, especially Google Places, Yahoo, Bing, Yellow Pages, etc. Many of these sites will also give you a quality back-link as(Article Submission)
It is a process of submitting an article related to your website. More well as(Article Submission)
It is a process of submitting an article related to your website. More send signals to search engines. Get positive reviews wherever you can. It is essential to instill trust and build your brandA brand is a name, term, design, symbol or any other feature that identifies one seller's good or se... More. Having a location on any of your social media profiles should also be a part of your local SEOSearch engine optimization focused primarily on a business which only serves customers at a certain ... More strategy.
Search Engine Submissions: Your sites will eventually get found and indexed by search engines but you never know when that will happen. Submitting your website along with a sitemapA file in a specific format used to provide information to search engines about the content on a web... More to major search engines like Google, Yahoo and Bing will speed up the process of getting your website indexed.
Guest Blogging and Article Submissions: Guest blogging and submitting articles to niche sites are excellent tactical strategies to grow your audience, build your brandA brand is a name, term, design, symbol or any other feature that identifies one seller's good or se... More and establish thought leadership in your field. Not only does this form of content marketingA branch of marketing focused on creating content to capture the attention of potential customers. I... More build your audience and reputation, it’s also a way to obtain inbound links to your website.
Public Relations (PR): PR(Public Relations)
Public relations is the profession of shaping an organization's image and di... More and SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More now go hand in hand. Establishing relationships with editors, journalists, thought leaders and influencers has become a necessity. PR(Public Relations)
Public relations is the profession of shaping an organization's image and di... More pros know how to pitch your business and media exposure will create brandA brand is a name, term, design, symbol or any other feature that identifies one seller's good or se... More awareness as(Article Submission)
It is a process of submitting an article related to your website. More well as(Article Submission)
It is a process of submitting an article related to your website. More generate thousands of tweets, shares and visits to your website.
Conclusion
Search engines like Google and others are continuously evolving. They are no longer about the company but about community and the consumer. As(Article Submission)
It is a process of submitting an article related to your website. More algorithms continue to develop and become more people centric, focus will be on conversational topics rather than keywords themselves. Keywords and links are still relevant, however to stay ahead in your search marketing efforts, emphasis should be placed on creating fresh, original and engaging content that addresses the wants and needs of your target audience.
SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic... More is not dead and is still very alive and should continue to be part of your overall marketing strategy.