Search Engine Optimization (SEO)

Onsite Optimization

Content MarketingA branch of marketing focused on creating content to capture the attention of potential customers. I… More: Content marketingA branch of marketing focused on creating content to capture the attention of potential customers. I… More has essentially become the new SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More. Often you will see the two terms used in conjunction with each other. The key is to trust Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… to help you create engaging content that people will want to share with their network. Common examples of content are: blogs, images, videos, podcasts, webinars, etc. Sage Design Group’s content marketingA branch of marketing focused on creating content to capture the attention of potential customers. I… More strategies and tactics will help you build your brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More, grow your audience, and establish authority in your field. Producing quality content is no longer an option, it’s a necessity.

URL(Uniform Resource Locator)
A reference to a web resource that specifies its location on a compute… More: There are four things to keep in mind when selecting your URL(Uniform Resource Locator)
A reference to a web resource that specifies its location on a compute… More when optimizing your site for SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More.

1) Using your brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More or your name

2) Including keywords in your URL(Uniform Resource Locator)
A reference to a web resource that specifies its location on a compute… More

3) Being descriptive of your product or service

4) Keeping it short, easy to remember and easy to type

Meta Tags: Despite what others may have been saying, meta tags are still a relevant component of SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More. They are used as(Article Submission)
It is a process of submitting an article related to your website. More a way of telling search engines what your pages are about. Meta tags that you should include are:

Search Engine OptimizationSearch Engine Optimization (SEO) is the process of improving the quality and quantity of website tra… More (SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More) Meta Tags Screenshot – Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t…

1) Title Tag: Your page titles weigh heavily by search crawlers when determining the relevancy of a search queryThe word or phrase that is typed into a search engine to signal the information the user would like … More in relation to your page. It is also the first thing people see when they perform a query and should be appropriate and relative to your page content.

2) Meta Description(Meta Description Attribute or Tag) is an HTML element that describes and summarizes the contents o… More Attribute: Although meta descriptions do not have a direct effect on SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More results, they do appear in search results. Providing a good description of your page’s content with a call to actionA phrase used to prompt a certain action or immediate response such as “Call Now” or “Sign Up … More will improve your click-through-rate.

3) Meta Keywords Attribute: It is recommended that you do some research on keywords and phrases that you want to include. Do not use keywords that are not included on your page, or you will likely get penalized by search engines.

4) Meta Robots Attribute: Using the robots meta tag is a granular, page-specific way of instructing search engines how to crawl, index and show your pages in search results.

Structured DataCode written in a specific way that allows search engines to understand the content more clearly. It… More: Structured dataCode written in a specific way that allows search engines to understand the content more clearly. It… More enhances your meta tags when search engines crawl your site by helping interpret your web page’s content. Your SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More visibility can be greatly improved with structured dataCode written in a specific way that allows search engines to understand the content more clearly. It… More and Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… uses rich snippets to enhance your SERPSearch Engine Results Page (SERP) – The page that a search engine returns after a user submits a se… More (search engine results page) listing. Most importantly, structured dataCode written in a specific way that allows search engines to understand the content more clearly. It… More, when properly implemented, will increase your CTR(Click Through Rate)
The percentage of the number of clicks on CTA over the total number of peopl… More and ROI(Return on Investment)
ROI is calculated for checking about, what is the return on a particular i… More.

(Image sample from Google Support: About rich snippets and structured dataCode written in a specific way that allows search engines to understand the content more clearly. It… More)

Heading Tags: Since the Hummingbird algorithmA formula or set of rules that search engines use to define which websites to show on the search eng… More update, some search engines look past the keywordA word or phrase used to match website content to a user inquiry. In paid search advertising, this w… More attribute and extract data from the page to decipher what the page is about. Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… uses heading tags to provide search engines with information about the content included on your web page as(Article Submission)
It is a process of submitting an article related to your website. More well as(Article Submission)
It is a process of submitting an article related to your website. More enhance the userA person that uses a product. More experience.

Alt Image Tags: The alt image tag is like the text equivalent for the images used on your webpage. Besides the SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More benefits, Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… uses alt image tags to increase the chances of appearing in Google image search as(Article Submission)
It is a process of submitting an article related to your website. More well as(Article Submission)
It is a process of submitting an article related to your website. More help the visually impaired.

Keywords: This is a given; Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… includes keywords and phrases in our content creation; strategically placed throughout your page. Keywords should also be included in your headings, alt tags and meta tags.

Offsite Optimization

Social Media: Social media sharing accounts for a large percentage of all traffic to websites. Experienced marketers like Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… know they need to take advantage of social media platforms like LinkedIn, Facebook, Twitter, Google +, Pinterest and many others in order to remain competitive in today’s continuously changing and evolving world. 

Not only does Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… use social media to help create brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More awareness, but we take advantage of the SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More benefits when social sharing signals are sent to search engines. The key to Sage Design Group’s successful social SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More program is to build a strong profile, grow your network and create awesome content worth sharing. Social media plus content marketingA branch of marketing focused on creating content to capture the attention of potential customers. I… More have become crucial components of SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More marketing strategies.

Quality Link Building: Inbound links (the number of external web pages linking to your site) are a major factor in the ways search engines rank your website. Search engines use this to determine the importance of your website. Not all links are created equal and Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… implements white-hat tactics when executing a search engine optimizationSearch Engine Optimization (SEO) is the process of improving the quality and quantity of website tra… More strategy. 

Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… uses keywords in the anchor textThe anchor text, link label or link text is the visible, clickable text in an HTML hyperlink. More when possible. A link from a reputable site weighs much more heavily and has a greater impact than a link from a newly created site. Building links to your site is a very time-consuming process. Be careful of black hat tactics; Google and other search engines may end up penalizing you, doing more harm than good.

Local Search: If your business has a physical location, Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… will help you register your site and business in local directories, especially Google Places, Yahoo, Bing, Yellow Pages, etc. Many of these sites will also give you a quality back-link as(Article Submission)
It is a process of submitting an article related to your website. More well as(Article Submission)
It is a process of submitting an article related to your website. More send signals to search engines. Sage Design Group’s reputation management services will help you get positive reviews wherever you can. It is essential to instill trust in your customers to help build your brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More. Having a location on any of your social media profiles should also be a part of your local SEOSearch engine optimization focused primarily on a business which only serves customers at a certain … More strategy.

Search Engine Submissions: Your sites will eventually get found and indexed by search engines but you never know when that will happen. Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… will speed up the process of getting your websites indexed by submitting your website along with a sitemapA file in a specific format used to provide information to search engines about the content on a web… More to major search engines like Google, Yahoo and Bing.

Guest Blogging and Article Submissions: Guest blogging and submitting articles to niche sites are excellent tactical strategies that Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… uses to grow your audience, build your brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More and establish thought leadership in your field. Not only does this form of content marketingA branch of marketing focused on creating content to capture the attention of potential customers. I… More build your audience and reputation, it’s also a way to obtain inbound links to your website.

Public RelationsPublic Relations (PR) is the profession of shaping an organization’s image and disseminating infor… More (PR(Public Relations)
Public relations is the profession of shaping an organization’s image and di… More): PR(Public Relations)
Public relations is the profession of shaping an organization’s image and di… More and SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More now go hand in hand. Establishing relationships with editors, journalists, thought leaders and influencers has become a necessity. Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… has built an extensive network of media and PR(Public Relations)
Public relations is the profession of shaping an organization’s image and di… More pros who know how to pitch your business and get media exposure that will create buzz, increase brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More awareness as(Article Submission)
It is a process of submitting an article related to your website. More well as(Article Submission)
It is a process of submitting an article related to your website. More generate thousands of tweets, shares and visits to your website.

Conclusion

Search engines like Google and others are continuously evolving. They are no longer about the company but about community and the consumer. As(Article Submission)
It is a process of submitting an article related to your website. More algorithms continue to develop and become more people-centric, Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… focuses more heavily on conversational topics rather than just keywords themselves. Keywords and links are still relevant. However, to stay ahead in your search marketing efforts, Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… places emphasis on creating fresh, original and engaging content that addresses the wants and needs of your target audience.

At Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t…, we understand that every business is unique, which is why we offer customized SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More solutions that align with your specific goals and needs. Our transparent approach to SEO(Search Engine Optimization)
The process of improving the quality and quantity of website traffic… More ensures that you are consistently informed of our progress and the results we are achieving for your brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More.

Don’t let your competition outshine you in the digital world. Trust Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… to elevate your online presence and help your business reachA display advertising metric which counts the number of users who have seen your ad. Video, display,… More its full potential through our exceptional search engine optimizationSearch Engine Optimization (SEO) is the process of improving the quality and quantity of website tra… More services.

For more information on how Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… can help you with your search marketing efforts, call +1 (628) 899-7123 or email info@annettesage.com.