Category: Marketing

Developing a Marketing Strategy in Five Steps

By Annette C. Sage

Why is it so important to have a marketing strategy? A well organized and planned out strategy can make the difference between success and failure. Small businesses often don’t have a marketing strategy in place because they don’t have a marketing background and lack the experience. Businesses in this situation tend to end up creating…

Public Relations VS Marketing

By Annette C. Sage

Sage Design Group Public Relations Services. The distinctions between marketing and public relations (PR) have blurred with the emergence and shift to digital media. Today, both disciplines share similar objectives and activities.

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