marketing Archives – Annette C. Sage - Living Authentically. Leading Boldly.™ - Sage Design Group

From Overlooked to Overbooked: The Design Strategy Behind In-Demand Brands

By Annette C. Sage

You can have the best product, the most heartfelt mission, and unbeatable customer service – but if your brandA brandA brand is a name, term, design, symbol or any other feature that identifies one seller's good or se... More is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More looks forgettable, customers may never give you a chance. In today’s fast-scrolling, visually driven world, design isn’t…

Your Brand Is Talking. Do People Like What It’s Saying?

By Annette C. Sage

BrandA brandA brand is a name, term, design, symbol or any other feature that identifies one seller's good or se... More is a name, term, design, symbol or any other feature that identifies one seller’s good or se… More psychology, perception, and positioning insights from Annette C. Sage Because branding isn’t what you say – it’s how people experience you. Imagine your brandA brandA brand is a name, term, design, symbol or any other feature that identifies one seller's good or se... More is a name, term, design, symbol or any other feature…

Branding vs. Marketing: What Most Businesses Get Wrong (And Why It Costs Them)

By Annette C. Sage

Many business owners use branding and marketing interchangeably. They’re not the same – and treating them as(Article Submission)It is a process of submitting an article related to your website. More if they are is one of the most expensive mistakes growing businesses make. At AnnetteSage.com, we see this every day: businesses investing heavily in marketing…

Stop Doing It All Yourself: Why Growing Businesses Need Expert Branding

By Annette C. Sage

In the early days of a business, doing it yourself makes sense. You design your own logo, build your own website, write your own copy, and manage your own social media. It’s scrappy, efficient, and often necessary. At that stage, progress matters more than polish. But there comes a point when DIY branding stops helping…

How to Build a Future-Proof Brand That Thrives Beyond Design Trends

By Annette C. Sage

Trends move fast. One year it’s minimalist logos and neutral palettes, the next it’s expressive typographyTypography is the art and technique of arranging letters to make written language legible, readable … More, boldA heavy weight of any given typeface, often used for emphasis. More color, motion graphics, and AI-driven visuals. While trends can help brands feel current, brands built solely on trends rarely stand the test…