A (Pay Per Click)
PPC comes under the PPC acronyms. A model when a marketer gets a certain amount w... More bid (or A PPC bid (or keyword bid) commonly used in Google Adwords, is a bid placed in a pay-per-click auct... More) commonly used in Google Adwords, is a bid placed in a pay-per-click auction to help secure ad placement at the top of search results. Online businesses bid on specific keywords or A word or phrase used to match website content to a user inquiry. In paid search advertising, this w... More groups in an attempt to secure ad space for important terms relative to their business.